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NEW QUESTION 26

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?

A. Engagement Split
B. SQL Query Activity
C. Email Send Report
D. Group Refresh

Answer: A

NEW QUESTION 27

A data administrator is creating a new data extension to store product catalog dat a. Character length limit is specified for each field.

What are two benefits of ensuring field lengths are accurate? (Choose two.)

A. To save the data extension
B. To determine the correct data type
C. To ensure data integrity
D. To optimize import process speed

Answer: B,D

NEW QUESTION 28

How is Primary Key used?

A. Primary Key prevents data from being overwritten in a data extension
B. Primary Key is used when defining a Send Relationship
C. Primary Key identifies a row or a field in a data extension as unique
D. Primary Key is the unique value to identify a subscriber

Answer: C

NEW QUESTION 29

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

A. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
B. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
C. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
D. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

Answer: C

NEW QUESTION 30

A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.

What feature should the marketer use to merge the data into a single data extension to improve sending?